Selling is an essential part of business, and one that we don’t always think about. But whether you’re a sales manager or the CEO, without a few key steps, you won’t be able to make sales. We all want to sell more than we do now (who doesn’t?), but with so much competition in today’s market, it can seem daunting. However, selling is not just about having the skills to get people on board; there are some things you can do internally that will help your team sell more too. Here are three simple things you can do to help your team sell more.
Motivate your team
It doesn’t matter if you’re a sales manager or a CEO, you need to be a motivator. Successful salespeople have the drive and desire to be the best and push themselves to do that. If you’re a manager, you need to help your team reach that level by giving them incentives. How do you motivate a team? Do you use bonuses and discounts to incentivize people? Do you reward the top sales people in the company with a company car? Use whatever you have available to you, but make sure that you are giving your team the right incentives. Not everyone will be motivated by the same incentives, and not everyone needs to be. Everyone is different. Encourage the development of different skills We know that a salesperson is defined by his or her skill set.
Show them the results of their work
When it comes to managing your team and communicating with your employees, it is very important to get the tone right. Research shows that the more productive we are, the less we communicate, but many managers think their time is too valuable to spend on providing feedback, so the thing they do is just that, a one-way conversation, with their employees. A great way to change that is to communicate regularly and then follow up to see if you have received any feedback on the feedback that was received. For instance, it can be invaluable to get feedback from your employees after a project is done and, if you can, provide a follow-up meeting to see if they were happy with the outcome, as well as see how the project could be improved.
Emphasize your company’s values
Your customers and potential customers are influenced by the products and services they buy, but this influences them more than anything else. Your business’s values should play a huge part in who you are, and how your customers think about and approach your products or services. Are you a progressive company that focuses on helping your customers achieve their dreams? Or are you a larger company that focuses on profit and performance? Emphasizing these values is extremely important when it comes to sales. Potential customers need to know your business isn’t just about getting the sale, but also about helping people achieve their dreams. Providing a service that fits into your customers’ lives, and doing so without pushing your values too far is important.
The way to sell more is to show your team that they are part of a company that cares about the community it is in.
The best part about selling is that it’s not only a win-win situation for the company and the customer; it’s also a win-win situation for the salespeople themselves. A little bit of extra effort goes a long way, and by implementing these simple tips into your teams, you’ll be amazed at the results.