The Difference Between Inbound and Outbound Sales - Which One Should You Use?

Sales is hard. And it’s even harder when you don’t know what sales strategy to use. There are two types of sales strategies: inbound and outbound. Which one should you use?

Outbound sales is the most traditional form of sales where a company will call or email potential customers. It’s difficult to do this on your own, but hiring an outbound sales team can be counterproductive.

Five Lessons in Product Positioning from the book 'Obviously Awesome'

Last week, my Kindle suggested me to read the book Obviously Awesome, a book by April Dunford about positioning the product in the market.

I went online, did my research and found great reviews about this book. Also, since we are in the stage of acquiring the first few customers for NotesAlly, I wanted to see if there are any actionable takeaways for my team too.

How To Enable Sales: The 3 Things You Can Do To Help Your Team Sell More

Selling is an essential part of business, and one that we don’t always think about. But whether you’re a sales manager or the CEO, without a few key steps, you won’t be able to make sales. We all want to sell more than we do now (who doesn’t?), but with so much competition in today’s market, it can seem daunting. However, selling is not just about having the skills to get people on board; there are some things you can do internally that will help your team sell more too. Here are three simple things you can do to help your team sell more.

How To Eliminate Manual Note Entry For Better Salesforce Optimization

More and more businesses today are starting to use technology-based automation in their processes. It has driven various aspects of business operation streamlining, including the sales process, by eliminating tasks and bringing in more time and energy to focus on the parts of the job that actually drive results.

Devops for Serverless Applications

By the end of this blog, you will know some aspects of devops practices that are not most obvious within the context of serverless applications. Most of these aspects are the lessons learnt while creating and running NotesAlly.

Lean Startup Applied - The Journey of NotesAlly

It was the year 2017 when I heard, or at least, paid attention to the term Lean Startup. I had always thought that the term was just a casual word-play about applying Lean principles while running a startup. This post is an attempt at explaining how our NotesAlly team benefited from the Lean Startup principles.

Salesforce OAuth & AWS Lambda - a serverless story

If you get to the end of this blog, you will know enough about how to implement Salesforce OAuth using Nodejs on AWS Lambda.


You may need some exposure & access to the following in order to understand the intent of this blog.

  • NodeJs
  • AWS Lambda
  • Some Salesforce org

5 Resources to Learn Sales as a Technical Co-Founder

When I was in my nerdy-coder years, I used to believe in this formula:

Great Engineering = Great Product = Great Sales

However, if you ask me today, after the recent few years of learnings and mistakes in the SaaS market, I would laugh at my yesterday’s self and tell him, “You need to stop inventing formulae.”

I am writing this post to help any technical co-founders like me, to get started in the discipline of sales.

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