Every company has a sales enablement strategy in place. Whether it’s a formal plan or an informal one, the goal is to help sales reps make more money. With so many different tools available today, creating a well-rounded strategy can seem like an overwhelming process. Don’t worry! A quick and easy guide to build your own effective sales enablement plan.
Section 1: What is sales enablement?
Section 2: How to create an effective sales enablement plan for your Startup?
Section 3: Why does your business need a sales enablement plan?
Section 4: To wrap things up and conclusion
1) What is sales enablement?
Sales Enablement is a process for improving sales productivity through the strategic use of content, technology and in-person support.
A sales enablement approach relies on the creation and distribution of timely and relevant content to ensure that sales reps have a steady stream of information to help them understand their customers’ issues and needs, provide valuable solutions, and ultimately close more deals.
Sales enablement is about helping your sales team become more successful by providing them with information they need at every stage of the sales cycle. The goal is to help sales reps have more meaningful conversations with customers, identify and solve problems faster.
Sales enablement is a hot topic right now in the world of marketing. As a newbie or an experienced marketer, you may be wondering how exactly to create an effective sales enablement plan.
2) How to create an effective sales enablement plan for your Startup?
Sales enablement plans are used to improve sales teams’ effectiveness by creating a much stronger link between the business and the sales team. A well-thought-out sales enablement plan can increase the sales team’s productivity by up to 20%.
A sales enablement plan is a detailed document that covers multiple areas of focus. It should include:
a. Sales enablement objectives: What do you want to achieve?
Sales enablement is the process by which a skilled professional can increase the effectiveness of their sales team. The CXO may not be fully aware of all the activities that contribute to sales enablement, but they can define their objectives clearly.
Here’s a list of the most common objectives:
- Increase sales productivity and close more deals.
- Increase customer retention and engagement with your product or service.
- Reduce cost per acquisition (CPA) and cost per lead (CPL).
b. Sales enablement budget: How much can you spend?
Many sales leaders are struggling with the budget for sales enablement. The key to investing in sales enablement is to know where and when to invest. You should start by investing in your team. Talk to your team, and then focus on their pain points.
Sales enablement can be an investment that pays for itself quickly, but it’s also one that doesn’t have an immediate ROI. But stick with it; over time, these programs will help in achieving your goals.
c. Sales enablement plan: What tools will you use?
The tools that you use will depend on your sales enablement goals. Do you want to focus on increasing your sales productivity and close more deals? Or do you want to reduce the cost per acquisition?
My five personal favorite useful sales enablement tools:
3) Why does your business need a sales enablement plan?
One of the biggest obstacles that companies face in their sales enablement plan is the fact that they don’t actually have a plan. Without a plan, it’s hard to know what you are doing wrong, or what you are doing right. You also have no way to measure how well your sales team is doing.
A good sales enablement plan increases efficiency, leads to a higher number of closed deals, and drives more revenue. Improving sales enablement can yield an average increase of 20% in revenue per year. You just need a solid plan to get started.
4) To wrap things up and conclusion
As you can see, creating a sales enablement plan is simple and straightforward. With the above tips, you should be able to create an effective sales enablement plan for your Startup.
We hope this article has been helpful for your business, and we invite you to follow us onTwitter where we regularly share articles like these.
Picture Credit: linkedinsalesnavigator from Unsplash